Closing the Climate Action Gap

Client

Boston Consulting Group

Services

UI/UX

Overview

The Charles collaborated with BCG to develop another interactive article examining the role of stakeholders in the fight against climate change.

Two laptops showing BCG climate action content with circular imagery of glaciers and environmental data

Challenges

BCG’s main prerogative was maintaining a captive audience. UX strategy required analyzing click rates and user flows in order to achieve this engagement. BCG utilized their own development team to build this article, so it was crucial to design elements that made the final sendoff as seamless as possible.

iPad displaying BCG Closing the Climate Action Gap infographic with statistics and climate solutions

iPhone showing BCG article titled Closing the Climate Action Gap with solar panel field background

iPad displaying article content with circular images of sustainable industries and climate solutions

Laptop displaying Time Is Running Out section with aerial flood imagery and climate urgency message

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Solution

Incorporating more interactive elements provided new visual engagement and allowed for copy to be dispersed more widely. In addition, utilizing typographic hierarchy and accordions condensed information into smaller, bite-sized pieces. This essay was launched right before the 2022 United Nations Climate Change Conference, or COP27, attracting a whole new audience to BCG. This piece showcases BCG at the forefront of climate action solutions.